Paul has distinguished himself as a designer who could bring entertainment-quality lighting design into the corporate realm. His in-depth knowledge of lighting for both, camera and live audiences, simultaneously, has set him apart, and made him the clear choice for illuminating an event that looks spectacular live, on the web and on the evening news.
Amongst his many credits lighting historic product launches for some of the world's most iconic technology players, Paul has lit every major Apple Inc. product launch over the last two decades, and designed the repertory lighting design for the Steve Jobs theatre and executive conference center.
Some of many recording artists Paul had the privilege to work with include:
Black Eyed Peas
Based in the San Francisco Bay Area, Paul works with technology leaders, both legacy tech pioneers such as AMD, IBM, Cisco Systems, Intel and Oracle, as well as some of the most innovative companies on the planet including Citrix, Facebook, Google, Salesforce, Windriver, Oculus, Instagram, and a multi-decade collaboration with Apple Inc.
Along the way, Paul and the Seeing Eye Lighting Design team have delivered lighting design innovations for many other Fortune 500 companies including Airbnb, Fox Television, General Motors, Hilton Hotels, Vanity Fair, JCPenney, Volkswagen, Skechers Shoes, Wells Fargo, and Morgan Stanley, in events around the world.
Principle lighting designer Paul Efron played an integral role as lighting director for the landmark 75th anniversary of the Golden Gate Bridge, San Francisco.
Seeing Eye also lit the majority of Apple Inc.'s most prominent product launches since 1997 and it's World Wide Developers Conference since 1993, hosting many influential special guests including former First Lady Michelle Obama.
With his broad international touring experience, combined with fluent multilingual skills, Paul has well-established relationships with the industry's finest production resources across the United States and around the globe.